What you will find
You will find course material that you may use to offer a training for your target audience. Your target audience could include health communicators with an interest on antimicrobial resistance and prudent use of antibiotics.
Description
These materials can be used as a basis to organise further trainings at national level, to strengthen participants’ knowledge and skills on prudent antibiotic use campaigns.Objectives/Intended learning outcomes
The aim of this course is to provide planners and implementers of prudent antibiotic use campaigns with the basic knowledge and skills required to plan, conduct and evaluate such campaigns.
Learning objectives of the course material are to:
- Understand and explain the rationale, key elements and steps required to develop behaviour change communication campaigns on prudent antibiotic use
- Understand and apply basic social marketing concepts in the development implementation and evaluation of behaviour change communication campaigns on prudent antibiotic use
- Design and implement behaviour change communication campaigns on prudent antibiotic use
- Identify and select appropriate indicators, methods and tools for evaluation of behaviour change communication campaigns on prudent antibiotic use
- design and implement an evaluation work plan for behaviour change communication campaigns on prudent antibiotic use.
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