These training materials may be used to offer a training for, e.g., health communicators with an interest in antimicrobial resistance and prudent use of antibiotics. 

👥 Audience: Trainers who wish to organise a training on the development, implementation and evaluation of campaigns to raise awareness about prudent use of antibiotics.

🎯 Objectives: The learning objectives of these training materials are to:

• Understand and explain the rationale, key elements and steps required to develop behaviour change communication campaigns on prudent antibiotic usel;
• Understand and apply basic social marketing concepts in the development implementation and evaluation of behaviour change communication campaigns on prudent antibiotic use;
• Design and implement behaviour change communication campaigns on prudent antibiotic use;
• Identify and select appropriate indicators, methods and tools for evaluation of behaviour change communication campaigns on prudent antibiotic use;
• design and implement an evaluation work plan for behaviour change communication campaigns on prudent antibiotic use.